Monday, March 5, 2012

Moving on up!

Jennie's is on to some very big things in the coming months... I'm attending "New Small Business" meetings, getting tons of advice from dear friends in small businesses and in the PR world and I cannot WAIT to get things truly moving.

As you all know, Jennie's is "shoppable" on Facebook, but soon there is going to be a Jennie's website where you can shop more directly. I'm working as often as possible on my branding and taking pictures of EVERYTHING I make... be patient for all of that and love us up on Facebook in the meantime! All orders get directed directly to Paypal.

Coming Soon: Expect to see things like home made ice cream flavors, ice cream sandwiches on Jennie's cookies, doughnuts, cheesecakes, whoopie pies and muffin tops! Feel free to make suggestions, and please "Like" us on Facebook and help Jennie's grow! Support small business! <3

Lastly, Facebook is changing all pages to the Timeline layout. Look for the new location on the page that says, "Shop Now" to browse our growing menu!

Monday, October 31, 2011

An Apple a Day Keeps the Doctor Away

Hi Everyone!

For the month of November, for every apple pie I sell, I am donating half the proceeds towards a little boy in need of medical equipment that will one day help him to sit and walk on his own. He was born premature and during labor he developed problems of cysts in his brain, seizures, etc. Please read about Raising for Robbie and check out the Jennie's Facebook Page or email me to place your apple pie order.

Robert Curci III

Saturday, October 29, 2011

Donating and Giving Back


Today I donated cupcakes and 2-11x14" pans of poundcake to a food pantry where my family tries to volunteer their time on Saturday's. The ministry is through St. James Church in BEAUTIFUL Long Branch, New Jersey, located on the corner of Slocum and Broadway. They feed those in need, even in despicable weather like we had today: snow, hail, high winds, HIGH TIDE, flooding and rain, rain, rain!

To order confections of your own, contact me at jenniesbakery@gmail.com. But more importantly, check out Sarah's Feast for yourself and see if you can help! Their time of need is soon, December, where they need the most help as many volunteers are busy with the holidays and their families.

Friday, October 21, 2011

Fondant Lady Bug Cake

Ok, before I even begin to talk about the product, which is what this blog is REALLY about, I know you wanna see a picture of the cake I made :) It's a ladybug cake for a little girl's 1st birthday: a 3 layer yellow cake with custard, fresh strawberry and banana filling. In this case, I used all white fondant and hand painted the color on, being that I don't yet own an airbrush machine and I felt comfortable enough painting the cake with my fine art background. Dying my fondant red made me anticipate dying it "pink" and effecting the texture of the fondant, plus, I was also working on a budget for this client and I only wanted to buy ONE tub of fondant. Anyway, "Ooohh! Ahhh!" ...Now on to how I made it. :)



Let me tell you, fondant, regardless of the brand can be hard work and especially intimidating. But I'd love to blog about a brand that I found to be "cake" to use... it was smooth, tasted great (as promised on the package) and truly... it was just awesome. I also hand painted on it, and it came out beautifully.

Duff Goldman brand Buttercream Fondant (purchased at Michael's) is brilliant. For $20.00, unless you print out a coupon for 40% off, this fondant can cover 2 cakes no problem! In my case, I covered a 3 layer 9" cake with plenty to spare even after adding decorations. Honestly. I can't wait to use it again for something! Did I mention it even smells fantastic?

Here are a couple of pics from the steps that led up to the cake (please excuse the cell phone pictures I used to document the process):

CRUMB COAT

FONDANT LAYER
BEGINNING TO PAINT
AFTER 1ST COAT 
  
AGAIN, FINAL PRESENTATION, SHINY AND READY TO EAT!

To order a Jennie's Bakery cake for any occasion, please email me, jenniesbakery@gmail.com
Have a wonderful weekend!!

Wednesday, October 19, 2011

Doing Things "By Eye."

In this matter, I want to address a couple of things:

1: I do all my own photography. As mentioned in my bio, I am a designer and a photographer. I never want to mislead someone by how something looks, so as I bake, I'm documenting everything I can for you so you know exactly what to expect. Good lighting, a neutral background, very, VERY minimal Photoshopping (strictly try and stick with levels, lighting and contrast) is all I need to let my product shine for you.

2. Jennie didn't have recipes written down. You had to watch how she made things and more importantly, taste everything several times until you could figure it out on your own. As I started baking and cooking, I had to do things from memory, recipe-research and just do things by trial and error until it was "right." Regardless, everything is inspired by my childhood memories and stories my mother and grandfather have told me about her food. Honestly, I know she would be SO proud.

Certain things in baking you can do by eye. A lot, and I mean A LOT of baking is purely science. You can't eyeball how much baking powder should go into muffin batter and just "wing it," having never made muffins that weren't a box brand before. You really should be measuring according to some sort of base recipe. However, with trial and error of tweaking or adding ingredients to a recipe, you can alter your other attributing ingredients accordingly to make things balance out so your muffin recipe isn't a recipe for oven-baked pancakes. Sometimes with extra apple pie filling, I add it to my muffin recipe. I chop my apples and the sugary, semi-liquid filling I have developing before I've baked would certainly alter my recipe and change the texture completely. Things like that need to be accounted for sometimes.

For my pies, fillings are something I always do by eye (and taste!) That's ESPECIALLY what makes my pie a JENNIE'S pie. Not only does each pie have its own version of the main recipe, but my fillings are done completely by look and taste... sometimes lightly cooked on the stove depending on the texture I want to achieve and then I can predict how my filling is going to react once it's inside the pie and then finally play with thickeners like flour or corn starch to make sure I'm not serving you an "Apple Juice Pie" like my Aunt Jenn (named after Jennie!) and I made for the first time! Yeah, no flour + really fresh, crisp apples will undoubtedly lead to an apple juice pie ;-)

Jennie's Tip: When baking something like a blueberry muffin like in my photograph above, mix all your ingredients in your bowl or mixer JUST until combined (excluding your berries). You don't want to over mix your batter or you will get tough muffins. Lastly, to ensure your berries aren't at the bottom of your muffin cup after baking, toss your berries around in flour in a separate bowl. Shake off the excess and gently fold your berries into your batter. The flour will help the berries stay in their rightful, scattered places throughout the baking process! Berries in every bite, guaranteed.

Who is Jennie?


Jennie's Bakery was inspired by a woman named Jennie Jankowski. She was my Great Grandmother and was truly a tremendous baker. Born and raised in Poland, she escaped here to the United States during the time of WWII. When it came to cooking and baking, she was seemingly intimidated by nothing; anything was and would be possible. She was sweet, yet tough. Her and my Great Grandfather, Adam (pictured above) raised chickens and often Adam in his older years used to drive Jennie crazy by brushing crumbs from the table onto the floor, claiming he was "feeding the chickens," but the chickens were outside :)

Like me, Jennie, or as we called her in Polish, Babci, used the entire kitchen to bake and cook. Our family remembers her for many things including her apple pies and authentic Polish food of course! She even used to make apple pies to feed the family in a giant roasting pan. Anything goes and I love that mentality.
 

She never baked and ran a businessin fact, if she had to purchase anything from a bakery, it was from Mazur's on Ridge Road in Lyndhurst (back then it was AMAZING, recently visiting, I was tragically unimpressed.) She was a woman that really knew what she was doing in the kitchen and especially knew what it was like to live her life and she did it into her 90's. I hope doing this bakery in her name and harnessing her values would make her proud.
(Jennie is second from the left)



Adam and Jennie dancing
Jennie is to the left, showing off her gray up-do!
Jennie and Adam's Wedding (they're sitting at the table)